Guest Podcast: Matt Mason on Creative Disruption, Piracy, Transmedia and Emerging Ecosystems

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Matt Mason currently serves as Executive Director of Marketing at BitTorrent, a creator of advanced, innovative technologies designed to efficiently deliver large files across the Internet. BitTorrent currently boasts over 150 million active monthly users, and moves 20-40% of all Internet traffic on a daily basis.

He is also the bestselling author of The Pirate’s Dilemma, the first book in the history of the world to hit the number one spot on Amazon’s economics/free enterprise bestseller list and the rap bestseller list at the same time. It has since been published in ten countries and counting. He is also a board member at PopTech, a global community of innovators, working together to expand the edge of change.

He began his career as a pirate radio and club DJ in London, going on to become founding Editor-in-Chief of the seminal music magazine RWD. In 2004, he was selected as one of the faces of Gordon Brown’s Start Talking Ideas campaign, and was presented the Prince’s Trust London Business of the Year Award by HRH Prince Charles.

Matt works across a range of media and has written and produced TV series, screenplays, comic strips, apps and records, not to mention award-winning, global advertising campaigns. His journalism has appeared in The Guardian, The Independent, The Observer Music Monthly, Dazed & Confused, Adweek, VICE, Complex, Liberation and other publications in more than 20 countries. His short story Hard Times was published by Penguin as part of the We Tell Stories project, which won Best in Show at SXSW and was shown in the Talk To Me exhibition at the MOMA in New York City in 2011.

Matt Mason regularly speaks on creativity, disruptive innovation, copyright infringement and the promise of P2P technologies all over the world. Here are some further links about his work:

Thinking Digital: Don’t Fight Pirates, Copy Them in the Guardian

Getting Your Book in Front of 160 million users is Usually a Good Thing- Article discussing BitTorrent on the O’Reilly Radar

In this conversation with the Creative Activism class Matt discusses some of his work: covering issues around piracy and control in the creative industries, new ways of working and thinking about engagement, corporate responsibility and changes in advertising, transmedia storytelling and how creatives need to be thinking through working with emerging ecologies and ecosystems for the sustainability of their practice.

Guest Workshop: Comedy, Satire and Change with James Cook, Comedian

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In this talk comedian James Cook explores the role of comedy as a part of public debate, as well as taking a look through how comedy has responded and reacted to politics and issues in society. He also talks through a few useful techniques to get you thinking about using comedy in your creative work.

You can find out more about James by following him on Twitter or check out the News With Jokes podcast series that he has created.

Here are the notes from the talk.

So we’ve heard that ideas change the world and that humour is an effective way to express an idea – so what if you had a political or social idea? How would you use humour to get that across?

When that happens it’s called ‘satire’- the holding up of vices, abuses and shortcomings to ridicule with the aim of shaming society and individuals into improvement.

In certain Native American cultures, there exists a role in society for part-shaman part-clown figures whose job is to ridicule everyone within their tribe, from the elders and chiefs to the little kids. It is agreed that this is their role, so no-one gets offended.

In the Hopi tribe, the ‘clown’ draws a circle on the ground and when inside the circle, they are given free rein to be as offensive as they like.

In our society, we have comedians who fulfil a similar role. Instead of drawing a circle on the ground, we have comedy clubs – where audience buy into the idea that anything and everything is fair game for ridicule.

The tools of satire…

Sarcasm –Saying something in such a way so that the viewer or reader understands that you don’t really mean it. ‘David Cameron is a REALLY good Prime Minister’

Parody – Mocking through impersonation, making the ‘subject’ (whether it’s a person, an institution or an idea) look ridiculous. In this example, The Day Today mocks US style news reports and the death penalty http://www.youtube.com/watch?v=DO9jGsgPTsk

Exaggeration – overstating the case to emphasise your point.http://www.youtube.com/watch?v=W8v4adCJ0dM&feature=related

Juxtaposition – Take two seemingly unconnected ideas and put them together ‘what if x did y?’ For example, what if Ninjas had a parade? http://www.youtube.com/watch?v=49fVYmO3yv0&feature=fvsr

Comparison – Likening the subject to something else, usually in an unflattering way – but not always, sometimes to something unexpected or ridiculous. For example, Oprah Winfrey is like an Egyptian Pharoah.  http://www.youtube.com/watch?v=ZkQBl-3t5sg

The Satire Boom!

In 1960, four recent Oxbridge graduates wrote and performed in a comedy sketch show called ‘Beyond the Fringe’ in London’s glamorous West End.

What was controversial about this show was that in it one of the performers, Peter Cook, did an impersonation of the then Prime Minister Harold MacMillan. And this had never been done on stage in Britain before. People would come from far and wide to see this amazing thing. Someone doing an impression of the actual Prime Minister live on stage.

And it wasn’t a flattering portrayal, Cook’s MacMillan was an elderly senile posh idiot way out of touch with reality. But this struck a chord with the public, because they thought that MacMillan WAS an elderly senile posh idiot way out of touch with reality.

The stage show led indirectly to the establishment of The Establishment Club, a nightclub in London where satirical revues were performed and every sacred cow was lampooned, from the army, to royalty, to politicians to the judiciary.

In 1961, part funded by Peter Cook, the satirical magazine Private Eye was founded, with the aim to mock the powerful, and in 1962 That Was The Week That Was – Britain’s first satirical television program went on air on BBC1 – at a time when there were only 2 television channels. Live on Saturday night TV, the members of the Conservative government were insulted – and sure enough in 1964 – Labour won the general election.

Satire had defeated the elderly, senile, posh, out of touch Tories.

Conclusive proof of the effectiveness of satire to change the world.

OR

The Conservatives had been in power for 13 years, which is usually when the electorate starts looking for alternatives.
AND they’d been rocked by the Profumo Affair
AND the ‘bounce’ being enjoyed by the recently elected leader of the Labour Party – Harold Wilson.

All of which would have happened had there been a ‘satire boom’ or not.

The Labour Party ‘won’ that election with a majority of 4.

A similar thing happened in the 80s. Margaret Thatcher and the Conservatives were the victims of satirical attacks from a new breed of exciting comedic talent. The likes of Ben Elton led the charge which started in the clubs of London and ended up on mainstream television.

Thatcher won three landslides, and was ultimately deposed by her own party – who then went on to win another election.

In 2011 Private Eye celebrated their 50th birthday. This was their front cover.

http://3.bp.blogspot.com/-snKk_lBC_Gs/TqkA3_z7EfI/AAAAAAAACjc/V1t1LMGaXl8/s1600/private%20eye%20happy%20birthday.jpg

So there you go – satire doesn’t work. But if satire doesn’t work, why do totalitarian regimes ban it?

Dario Fo once said:
“REAL satire causes outrage. The more they try and stop you – the better job you are doing”

So maybe REAL satire what causes outrage, like the 2001 Brass Eye Paedophile Special…

http://www.youtube.com/watch?v=IlEcGHxfltE

Among the press coverage of this ‘sick’ show, was this article in the Daily Star. Conveniently next to an article which featured the then 15 year old Charlotte Church…

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Spitting Image was a television program that started in 1984 on ITV on Sunday nights, a mainstream station at a peak viewing time. The show consisted of comedy sketches performed by caricaturised latex puppets of the notable people of the day.

http://www.youtube.com/watch?v=bhdHO5_HSQQ

In just 27 years we’d gone from no-one having ever impersonated the Prime Minister before, to the Prime Minister is a face eating alien. And that was 26 years ago – where can you go from there?

And what is the satirical point of that sketch? Which one of Thatcher’s policy is being lampooned?

Isn’t it ‘teasing’ rather than satire?

Teasing would be saying something like ‘David Cameron’s got a big face’, whereas satire would be to mock one of his policies. Which one do you think works best in front of a live audience?

I asked around a bunch of professional comedians and no-one can really remember the last time they saw anyone doing any political satire in their club sets. Why not? Is it that audiences don’t laugh as much at satire? Is it that audiences don’t want to hear it? Or is it that comedians are lazy?

Back in the early 60s Harold MacMillan went to see Peter Cook do the impression of him, and took it in ‘good humour’ and when the Home Secretary wanted to ban That Was The Week,  MacMillan said no. It is better to be ridiculed than ignored.

As can be seen in the rise to fame of Boris Johnson. An obscure opposition MP and former magazine editor, he achieved national notoriety for his appearances on Have I Got News For You. Often appearing as a bumbling fool. Here he is hosting in 2003. http://fliiby.com/file/704033/suwyq0twtf.html

He went on to be the Mayor of London.

With two weeks to go before the 2008 US election, both candidates did a ‘stand-up comedy routine’ at a dinner in New York City.  Here’s Obama (although McCain’s is probably funnier)  http://youtu.be/OSU-qAdcuyI

So now politicians are drawing a circle on the ground…

There is no evidence that any specific satirical piece, whether a book, a TV show, a film… has had any impact on specific political outcomes, although a healthy part of democracy is a population that questions, scrutinizes and in some cases, takes the piss, out of those in authority.

So it could be argued that satire’s REAL purpose is creating a culture where authority figures are questioned, which would be why there’s no North Korean Have I Got News For You.

Guest Podcast: Social Entrepreneurship and Creative Visions – Charles Tsai from Social Creatives

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Charles Tsai is a journalist, writer, speaker and consultant for social entrepreneurs.

A former reporter and producer for CNN, Charles ventured into the social sector to help youth design and implement their own solutions for change. He helped Ashoka launch its first global campaigns to support youth-led social ventures. Now, he has launched SOCIAL Creatives, a new framework to learn, teach and practice social entrepreneurship. He also works with the Creative Visions Foundation.

In this podcast he discusses along with some useful tips for activists who want to get their messages heard and acted on.

You can find out more about Charles Work on his website http://www.charlestsai.com/

Guest Lecture: Agitpop – Protest and Social Change in Popular Music – Chris Jury

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This week we are delighted to have Chris Jury (Broadcaster, Lecturer and Activist) present to us about his radio show called Agitpop- and sharing some of his work and reflections on pop and protest.

You can download the powerpoint slides here: Agitpop – Pop and Protest Creative Activism Coventry 6th Feb 2012 (ppt file) and if you would like to look at the tracklist that Chris discusses please find it here: Agitpop Programme Tracklists – ALL (word file).

And here is the recording from the talk:

If you would like to listen to the shows you can find them all on the Agitpop blog

Guest Podcast: Cameras Everywhere – Sam Gregory Discussing the Work of Witness

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Sam Gregory is a human rights advocate, video producer and trainer. He directs WITNESS‘ programmatic work, including supervising the Campaign Partnerships, Tools & Tactics, and Cameras Everywhere Leadership initiatives. In 2005, he was the lead editor on the handbook Video for Change: A Guide for Advocacy and Activism (Pluto Press), and in 2007, he developed the Video Advocacy Institute, an intensive two-week training program for human rights advocates. He also teaches on human rights advocacy using new media as an Adjunct Lecturer in Public Policy at the Harvard Kennedy School.

Over the past decade, Sam has worked extensively with human rights activists, particularly in Latin America and Asia, integrating video into campaigns on a range of civil, political, social, economic and cultural human rights issues. Videos he has co-produced have been screened to decision-makers in the U.S. Congress, the U.K. Houses of Parliament, the United Nations and at film festivals worldwide, and have contributed to changes in policy, practice and law.

In this podcast he discusses the work of WITNESS and its role in enabling human rights advocacy through video.

Guest Lecture: #blackout: the viral counterpublicity of online protest – Dr Tessa Houghton

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Dr Houghton is Assistant Professor in Media and Communication in the School of Modern Languages and Cultures at the University of Nottingham Malaysia Campus. Her co-edited book Nexus: New Intersections in Internet Research (Peter Lang, 2011) brings together collaborative research from the alumni of the 2009 Oxford Internet Institute Summer Doctoral Programme, and she is currently co-editing a volume on flows of online control and resistance. Her research interests include public sphere theory, online activism, digital politics and rights, and the digital divides.

In this talk, given as part of the Open Media series and the Creative Activism Class at Coventry University, she discusses the web blackout that took place on 18/01/12. On this day numerous websites, including Wikipedia and Google, ‘blacked out’ in protest against the ‘Stop Online Piracy Act’ (SOPA) currently being heavily lobbied for within the US political context. This massive online protest will have been many netizens’ first encounter with the #blackout form; however, it is borrowed from previous ‘digital rights’ campaigns in other locations. In 2009, ‘the lights went out’ all over the New Zealand internet as NZ and international netizens participated in the ‘NZ internet blackout’, a ‘performative hacktivist’ campaign (Samuel 2004) that catalysed viral online protest against the threatened domestic implementation of ‘3-strikes’ or graduated response-style anti-filesharing legislation. Despite the eventual passing of the legislation (albeit in much-modified form), the blackout garnered extensive global participation, illustrating the latent counterhegemonic power inherent in hacktivist campaigns.

This presentation interprets the blackout through a critical discourse analysis and a public sphere theoretical framework built upon the radical or agonistic tradition. It shows that socially-mediated counterpublicity can generate successful counterhegemonic projects and even bring about legislative change, and in doing so, makes the argument that our understanding of what the modern public sphere is should allow for more unruly forms of democratically legitimate communication.

Guest discussion: ‘Newspeak’ Discussion with Ken Fero, Documentary Filmmaker

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Documentary Filmmaker, Ken Fero from Migrant Media, discusses his documentary called ‘Newspeak’ which was the last film to be broadcast by Press TV on 20th January 2012. The film questions the relationship between Ofcom, the independent regulator and competition authority for the UK communications industries, and power. The film uses poetry and experimental visual techniques to take the viewer on a personal journey to reflect on how the radical content of certain images – deaths in police custody, Occupy London the invasion of Iraq, workers uprisings – remain hidden from UK audiences.

Watch Newspeak on Vimeo. You can also watch Ken’s earlier film called Injustice, an award winning film about deaths in police custody - and here’s a recent Guardian article related to it

Here’s his discussion with the Creative Activism class following the screening of the film:

Guest Podcast- The Art of the Prank and Culture Jamming with Joey Skaggs

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Joey Skaggs is a fine artist and social activist. Although he has painted and sculpted throughout his life, starting with his iconoclastic and controversial performance-art protests in the Sixties, his public work took on a new direction. Skaggs realized he could use art to challenge the system. Appalled at the cultural hypocrisy he saw around him, especially how it was blindly supported in the media, he began to satirize social issues with public performances and elaborately contrived media hoaxes. The mass media in turn became an unwitting collaborator in his concepts, reporting his satire as news. Joey Skaggs quickly acquired an international reputation as a cultural satirist and media critic. His work incorporates guerrilla tactics and traditional public relations techniques to promote his staged performances. Few media outlets over the last four decades have not fallen for one or another of his hoaxes. He has been covered in newspapers, magazines, and on radio and television around the world, in some cases many times as different people.

At the School of Visual Arts Joey Skaggs taught Media Communications including “Culture Jamming and Media Activism,” a course of his creation. He also taught at Parsons The New School for Design. He now lectures internationally on divergent approaches to addressing social issues through art. He’s the creator of the Universal Bullshit Detector Watch and the publisher and editor of “The Art of the Prank” blog. A master storyteller, he inspires in his audiences original and inventive insights while sharing the tools and techniques that foster independent thinking, media literacy, and creative activism. Like the Wizard of Oz, he reveals the man behind the curtain, showing, in a visceral way, the influence mass media has on society. http://joeyskaggs.comhttp://artoftheprank.com

In this podcast he talks about some of his work.

The Art of the Prank and Culture Jamming – Joey Skaggs by creativact

Guest Podcast – Get your facts straight and do the work for them – John Mair

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This weeks guest podcast is from John Mair, who is a Broadcaster and Media Academic.

In this podcast John discusses how he helped to orchestrate a media campaign to stop lorries using the B430 in Weston-on-the-Green. They had been using it as a rat-run to avoid congestion on the M40, causing all kinds of issues within the Oxfordshire village.

John talks about how by using just a laptop, some hard facts, doing journalists work for them and making sure the right people were involved helped the campaign to be successful.

To find out more about this check out some of the press:

BBC Article ‘Call to ban HGVs through village’ 5th January 2009

Get Your Facts Straight and Keep Going – John Mair by creativact

Creative Activism Guest Podcast – John Jackson discussing ‘Small Acts of Resistance’

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This week are delighted to have John Jackson talking to the class about his work.

John Jackson is a New York-based writer and activist originally from London, covering social activism and international affairs. He is co-author of ‘Small Acts of Resistance, How Courage, Tenacity and Ingenuity Can Change the World (2010)’. He writes for a number of publications including the Huffington Post.

In this talk he discusses the book as well as some useful advice for activists. You can find out about one of the campaigns (a campaign in Burma encouraging companies not to support the military dictatorship) in his article: How to be subversively funny – John Jackson, The Guardian, (21st October 2011)

Small Acts of Resistance and Creative Activism – John Jackson by creativact ;